Singapore Airlines has formally opened its new digital innovation lab, known as KrisLab, as part of a significant investment programme aimed at making it the world’s leading digital airline.
The unveiling of KrisLab this week is in line with the Airline’s Digital Innovation Blueprint which was launched in 2018. Under the Blueprint, SIA is working to develop and nurture the digital aviation and travel technology community in Singapore, through collaborative partnerships.
The opening of KrisLab at the SIA Group Sports Club was officiated by Minister for Trade and Industry, Mr Chan Chun Sing, in the presence of representatives from key partner organisations. KrisLab serves as a collaborative workspace for SIA Group staff to develop innovative ideas and co-innovate with external partners, start-ups, established incubators and accelerators, enabling the SIA Group to fully embrace digitalisation and technology in all aspects of its business operations.
Technology such as blockchain, mixed reality devices, artificial intelligence and data analytics, among others, are used and explored by staff as they develop their digital initiatives.
Staff may submit ideas and solutions for evaluation by the Digital Innovation Lab team based on technological and implementation readiness, as well as market and strategic attractiveness. Once an idea has been approved, seed funding along with expertise provided by the Digital Innovation Lab team is provided to help further develop it into a prototype, before moving to the implementation stage.
One of the innovations being explored at KrisLab involves the use of virtual reality technology to allow our designers to step on board and explore or change future cabin design concepts quickly. This is one of the many initiatives the Airline is exploring to enhance operations and overall customer experience.