Emirates Skywards, the award-winning frequent flyer programme of Emirates airline, has marked its 16th year milestone with over 16 million members and the successful launch of new initiatives to enhance reward options for members.
With a focus on customer satisfaction, Emirates Skywards continuously forms exclusive partnerships and introduces new initiatives to offer greater value, choice and flexibility to its members. Most recently, Emirates Skywards has introduced Cash+Miles – allowing flight redemption using a combination of cash and Skywards Miles. Members in all four tiers – Blue, Silver, Gold and Platinum – can start redeeming flights with as little as 2,000 Miles.
This popular new initiative instantly reduces the cost of the tickets and can be used on any Emirates flight across all classes, making any seat available to Emirates Skywards members. The Cash+Miles feature applies to the Europe Earlybird fares released in New Zealand this week by Emirates, which flies five times daily from New Zealand to Dubai and beyond.
As part of Emirates airline’s numerous sponsorships in sports, arts and cultural events, members have also enjoyed front row access to some of the biggest world events including the Emirates Airline Dubai Jazz Festival.
However, football is the biggest draw for Emirates Skywards members. Emirates sponsors six top European clubs – Paris Saint-Germain, Real Madrid, Hamburger SV, SL Benfica, Arsenal, AC Milan – and in the last nine months, over 5,000 tickets were made available for Emirates Skywards members to watch their favourite teams play in the Spanish La Liga, Bundesliga, Portuguese Primeira Liga, FA Premier League, Lega Serie A, and Ligue 1.
Emirates Skywards members also enjoy access to a global network of 39 Emirates lounges in major airports including Auckland and six lounges at Dubai International Airport. Members are also given excess baggage allowance of up to 20kg.
Visit emirates.com/skywards for more information or to sign up as a member.