International luxury lifestyle hotel brand SO/ will open its first hotel in Auckland with renowned Kiwi fashion innovators WORLD announced as the signature design partner. Located in the heart of the city and occupying the former Reserve Bank, SO/ Auckland will join an artistic portfolio of just seven very individual hotels worldwide.
SO/ Auckland will shatter conventional hotel norms and is set to become the city’s hottest destination for locals and visitors alike. Each SO/ hotel is an artistic vision brought to life by celebrated names from the world of fashion and design. In Mauritius there is Mr.Kenzo Takada; in Bangkok Monsieur Christian Lacroix; renowned duo Viktor&Rolf in Berlin; and in Singapore, Karl Lagerfeld the emblem creator. In New Zealand WORLD will bring the same spirit of extravagance and boldness to what promises to be one of New Zealand’s most exciting hotels.
Forget traditional uniforms: WORLD has been on a journey with the SO/ Auckland team for more than three years to create an emblem, a signature design print, artwork, wallpaper designs for the signature suites, cushions for the chauffeur cars and attire for the staff that encourages individual expressionism.
The emblem reflects the volcanic history of Auckland, the natural beauty of New Zealand and the history of the building itself, the former Reserve Bank which at one time housed the country’s gold reserves. The ground floor of the hotel has been creatively fitted out by Dutch design house, Moooi and is inspired by founder and renowned creative, Marcel Wanders who is famous for creating multi-layered sensory experiences.
SO/ Auckland will offer a taste of French inspiration at Harbour Society restaurant on the 15th floor, helmed by French Chef Marc de Passorio, former owner of Michelin-starred restaurant, L’Esprit de la Violette. Marc sold L’Esprit de la Violette before choosing Auckland as his next culinary home.
Inspired by its surrounds, the 130-room hotel will also feature a café, Club Signature lounge, SO Spa, SO Fit and indoor heated pool. SO/ Hotels & Resorts is so vivid, expressive and bursting with local energy that even the most adventurous travelers will be fascinated and entertained. A dynamic player on the global hotel scene, the SO/ brand surprises with a playful and distinctly rebellious interpretation of luxury that includes avant-garde design, a passion for fashion, trendy beats, ‘Just Say SO’ service, and buzzing destination bars and events.
(October 14, 2018)