Kiwis flying on Emirates’ daily services from Auckland and Christchurch to Dubai and beyond can now have a behind-the-scenes look at how the airline creates its onboard menus and works with global partners.
Emirates has launched its own food and wine channels on its award-winning inflight entertainment system on all flights, giving customers an insider view into its US$700 million investment in fine wines – including top New Zealand labels – and its regional and seasonal food menus prepared by award-winning chefs.
The Food Channel showcases the detail that goes into menu development by Emirates chefs and ingredient sourcing for onboard meals. The airline serves about 110 million meals each year with the same attention to detail in First Class, Business Class and Economy Class. Each episode explores how the airline brings the finest products on board through long standing partnerships worldwide, including local suppliers and artisans.
The first two episodes take the viewer to Umbria, Italy, where Emirates purchases its olive oil from Monte Vibiano, and to Sri Lanka to understand how the Dilmah tea is selected to be served on board. The episodes also feature some recipes from its regionally inspired onboard menus so customers can recreate Emirates’ signature Prawn Machbous, or learn how to make a classic crepe at home. The Food Channel was launched with two episodes and more episodes will be added next year.
The Wine Channel features a documentary on Emirates’ wine buying strategy, and the direct relationships it has cultivated with the world’s finest winemakers to procure some of the most exclusive vintages. Emirates invests heavily in its cellar and has established a robust wine programme in the last 10 years. Each day, it serves over 80 kinds of wines, champagnes, and ports across its network.
A series of wine tutorials have also been introduced on the channel. Oliver Dixon, Head of Fine Wine at MMI (an Emirates Group Company) and part of the Emirates wine buying team, leads the viewer through a tutored tasting, giving valuable insight into the history of the producer and the elements that give each wine its flavour. There are currently 10 episodes on board and more wine tutorials will be added soon.
Emirates’ Food and Wine episodes sit alongside 3,500 other channels of on-demand entertainment on ice. Over 170 aircraft are equipped with Live TV featuring sports tournaments as they happen and real time news updates. Wi-Fi is available on over 99% of the Emirates fleet and customers across all cabins can enjoy 20mb of free data.
Emirates Skywards members can enjoy unlimited free Wi-Fi or discounted data plans throughout their flight, depending upon their tier and the cabin that they are flying in. The Food Channel can be viewed here and the Wine Channel here.