Plaza workspace heralds new era for Crowne Plaza
- October 7, 2019
Crowne Plaza Hotels & Resorts has unveiled its new public space design for the first time in Europe at Crowne Plaza Paris – Republique. The transformed lobby and public spaces, called ‘Plaza Workspace,’ mark the future direction for the brand globally.
‘Plaza Workspace’ represents the latest innovation in the brand’s flagship strategy, with a global vision to build hotels of the future. The flagship model is inspired by the continued guest demand for flexible spaces and changing attitudes and behaviours of the modern traveller, leaning on design aspects that move guests seamlessly between work time and downtime.
In Australia, three new-build hotels represent the most significant milestone in the brand’s journey locally, with Crowne Plaza Sydney Darling Harbour, Crowne Plaza Adelaide and Crowne Plaza Hobart, opening early 2020. The brand’s transition toward flexible, modern design is further strengthened with investments across the estate, including Crowne Plaza Terrigal Pacific, Crowne Plaza Coogee Beach, Crowne Plaza Hawkesbury Valley and Crowne Plaza Melbourne.
Crowne Plaza Terrigal Pacific has unveiled phase one of its refurbishment with all-new conferencing facilities, including significant upgrades to technology for guests. The installation of ‘e-concierge’ offers superior support to meeting coordinators, while access to Encore meeting enhancements such as the Cumulus Event app allow event planners to instantly and easily share event information with delegates. Similarly, design upgrades to Crowne Plaza Hawkesbury Valley will see its guest rooms reimagined with open plan settings, new Chromecast technology and design-led bathrooms.
Plaza Workspace is an entirely new take on the traditional hotel lobby space, offering inspiring surroundings where hotel guests and locals can feel comfortable to do some work, enjoy a coffee over a business meeting or socialise with friends. Throughout Plaza Workspace there is an abundance of access to power, wireless phone chargers integrated in the tables, and access to high-speed WiFi, designed to answer the growing trend in flexible work and life preferences, and people’s desire to work from anywhere.
The modern, design-led spaces have been crafted to be suitable for solo work, team huddles or meetings with friends, as well as offering noise-reducing booths for more private meetings. The new designs also include a bookable-by-the-hour Studio which offers a more relaxed approach to meetings, moving away from the typical hotel boardroom.
Alongside the newly designed spaces, the Crowne Plaza brand has challenged the preconceptions of hotel food, and developed a new food and drink offering that fits with the preferences of today’s travellers and locals.
The food and drink philosophy is intended to welcome guests at any time of day, offering dishes that reflect modern lifestyles. The menu focusses on natural plant-based ingredients with dishes designed to be restorative and inspirational. Power up items, such as matcha, chia and kombucha will be offered at the start of the day and sleep-inducing components like Jersey Milk with valerian feature towards the end, to ensure guests start and end their day right.
The Crowne Plaza brand continues to grow around the world with more than 500 hotel properties currently open or in the pipeline. www.ihg.com